Turn Ad Spend Into Predictable Pipeline.
Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and TikTok Ads, managed by one team obsessed with ROAS, not vanity impressions. Every campaign is built on real conversion tracking, tested creative, and disciplined budget management.
Google Ads
6.1x ROAS
Meta Ads
4.8x ROAS
LinkedIn Ads
3.2x ROAS
Bing Ads
3.9x ROAS
Illustrative model, hover a platform to see performance. Real numbers are set together on your free strategy call.
Every Platform, One Accountable Team
Paid media isn't just launching campaigns, it's strategy, tracking, creative, and optimisation working together. Here's what's included in our paid media service.
Campaign Strategy & Setup
Audience research, campaign structure, and conversion tracking built right from day one, before a single dollar is spent.
Google Ads Management
Search, Shopping, Performance Max, and Display campaigns built around real purchase intent.
Meta & Social Ads
Facebook, Instagram, and TikTok campaigns with creative that stops the scroll and drives action.
LinkedIn & B2B Ads
Precision targeting by job title, industry, and company size for high-value B2B decision makers.
Landing Pages & CRO
Conversion-focused landing pages, tested against real traffic instead of best-practice guesses.
Reporting & Optimisation
Weekly optimisation and plain-English reporting tied to pipeline and revenue, not vanity clicks.
Our Paid Media Process, From Audit to Scale
No set-and-forget campaigns. Every paid media engagement follows a clear, accountable process.
Audit & Research
Account audit, competitor research, and audience mapping to find the fastest path to ROAS.
Strategy & Setup
Campaign structure, tracking, and budget allocation built around your highest-value actions.
Launch & Testing
Structured creative and audience testing to find what actually converts, fast.
Scale & Report
Scaling what works, cutting what doesn't, with transparent reporting tied to revenue.
What the Numbers Say About Paid Media
Platform mix, campaign type, and timing all move the needle. Here's some of the evidence behind how we plan paid media budgets.
Platform mix matters. LinkedIn costs the most per click, TikTok and Bing the least.
Source: WordStream & platform benchmark reports, 2026
Well-structured Shopping campaigns can out-earn standard search ads on ROAS.
Source: Google Ads performance benchmarks, 2026
For "ready to buy" searches, paid ads dominate the click share.
Source: Search Engine Land, 2026
Lead volume climbs as campaigns mature past the initial 90-day learning phase.
Source: Platform learning-phase benchmarks, 2026
"We manage your ad spend like it's our own money, because results are the only currency that matters."
Hear from Brands That Trust Us
Our clients' success stories showcase the value we bring to every project. Here's what they have to say about working with us.
"Oshan is fast, flexible, and incredibly reliable. He always delivers exactly as I ask, perfectly and on time. I highly recommend his work to anyone looking for someone they can truly count on."
Body AwakeningJourney
"Working with Oshan has been one of the best decisions I made when launching Island Legacy. He treated Island Legacy like it mattered, and that made all the difference. This journey would not have been the same without him."
Island Legacy
"Oshan has proven himself to be a valuable asset to Creative E-Learning. His attention to detail, pre-emptive problem solving, and how responsible, efficient and dedicated he is to ensuring deadlines are met have helped significantly improve product visibility and client satisfaction. It has been an absolutely rewarding experience having him as part of the Layup team."
LayupFrequently Asked Questions
Practical answers about budgets, platforms, and what's actually involved in our paid media service.
It depends on your goals, competition, and average customer value. We build a media plan around what it actually takes to hit your target, not a generic percentage of revenue.
It depends on where your customers already are. Google Ads captures existing demand, Meta and TikTok build new demand, and LinkedIn targets B2B decision makers. Most businesses benefit from a mix.
Search campaigns can generate leads within days. Meaningful optimisation and consistent performance typically take 60 to 90 days as the account moves past the platform's learning phase.
No. Paid media is inherently flexible, we scale budget and platforms based on performance, not a fixed retainer.
You do. Every account, pixel, and dataset belongs to your business, not the agency.
Yes. We regularly audit and take over underperforming accounts, cleaning up tracking and structure before scaling spend.
Ready to Turn Ad Spend Into Predictable Revenue?
Book a free strategy call and we'll show you exactly where your budget should go, no jargon, no wasted spend.